Location, Location, Location!

Location based Social media such as Foursquare, Facebook Places, and Gowalla are great ways to connect with consumers directly. All of these services have rewards and incentive to bring your customers into your businesses social circle. Deals on food,  services, or products for the reigning Mayor or frequent check in’s would be a great way to get your name out to not only your current customers, but open up a world of new customers to you.

This is even more important for small businesses, to really get a feel of who your social market is. The following video includes some good advice as to why Location Based Media is important for business owners.

Social Media ROI: #HowdoIBuildmyBrandoffthis stuff CGT10

Here is presentation from Consumer Goods Sales & Marketing Summit 2010

Video is bit shaky but useful to understand slides.

We gave our professional videographer the day off,  so Kelly had to do the

best she could sans tripod.

Will have transcription later next

2009: Personal Branding Gold Rush!

The prediction of many Social Media Guru’s out there is 2009 will be the Personal Brand Gold Rush, and I agree. With more users getting on Linkedin, Facebook, Twitter, Youtube and other Social Networking mediums; there will be large audiences who are graving for niche contents.

Those who establish their niche brands first will become the dominate brand in there field like Google is to the search engines. We see it in the Wine World with Gary Vaynerchuk, one of my internet heroes, of Wine Library TV, in Internet News with Joanne Colan of Rocketboom and several others.

It’s easier than ever to establish blogs, audios & videos. The web tools & softwares are out there to do it in a cost-effective way. The question: Will you let the Personal Brand Gold Rush pass you by? Or will you find your niche & capitalize on the Gold Rush?