Services
SUCCESSWERKS helps our clients seize opportunities for business success through social media strategy, development and training. The online world is full of chatter — posts, feeds, Tweets, check-ins, etc. — and we know opening up the conversation can be intimidating for many businesses. Keeping up-to- date with the ever-evolving social and new media landscape is challenging enough. But, you must also customize each message to the channel’s format and communicate in real-time, while uniting every post, feed and Tweet to create effective brand message consistency — and protect your reputation in the process. Couple these online conversations with your offline communications (and audiences already overwhelmed with distractions) and a strategic, inline plan of action is essential for social media success.
So, where and how do you start addressing social media? As social media samurais, we believe the most effective campaigns address three key components: Social Media Strategy, Development and Training.
Social Media Strategy
These days, everyone is talking about how you need a Facebook page, Twitter account, YouTube channel and countless other online presences. But, no matter how popular — and powerful — tool may be, you should never just throw yourself into social media. Before beginning your online conversations, you must first analyze how these channels strategically align with your objectives. To help you do so, SUCCESSWERKS doesn’t offer cookie-cutter social media solutions. Instead, we develop your customized social media strategy by analyzing what makes sense for your business and your target audiences using the “Five Ms”: mission, market, message, method and metrics.
- Mission – Here we uncover your specific purpose and goals for engaging in social media. We will determine what you want to get out of the conversations and the level of user engagements you’re seeking. We also want to address if you are using social media as part of a cause marketing or public relations campaign, to create brand awareness, a combination of all three — or something different entirely.
- Market – To engage your audiences effectively, we must know whom your target markets are and what makes each audience engage online. By identifying the audieces you’re communicating to — and why — we are better able to implement the most effective social media tools from the start.
- Message – To share the right message and get above the noise, you must first identify what your audiences want to receive from you. So, we want to know your market position against your competition, your brand personality’s tone and the messages you want your market and audience to hear, remember and share. We’ll also want to ensure your online and offline communications are inline, so you share relevant and consistent brand messages at every touchpoint.
- Method – After identifying the targeted messages you need to share with your specific audiences, we look at the different social media platforms and tools available to use in your campaign. We’ll address how to best work within your budget and the results you seek, and will create your social media plan accordingly.
- Metrics – An investment in social media must result in relevant user engagement and deliver the true value you seek for your business. In order to understand your complete ROI — which encompasses your return on investment, influence and engagement — we not only provide you insight into your campaign’s effectiveness, we measure your user engagement, feedback and sentiment through an in-depth, customized dashboard. We also support you with Social Content Relationship Management (Social CRM) and track how well your conversations are supporting your online reputation — and the opportunities you can seize along the way. From there, we continually assess your user engagement, likes and dislikes, and areas for improvement, so we foster the most valuable brand community and create loyal followers.
Social Media Development
Once you’ve identified your social media strategy, the next step is developing your campaign. From customizing social media tools that reflect your company’s unique brand to monitoring the tools’ effectiveness, every piece must strategically connect for ongoing relevance, effectiveness and value. We can support our clients with the following social media development services:
- Customized Facebook Pages – While many companies believe simply having a Facebook page is enough to represent their brand online, we approach Facebook more strategically. We want to make sure your company’s page completely supports your brand image while engaging the audiences you seek with proper calls to action. Within your customized Facebook page, we can embed videos, polling and even e-commerce — the approach we take depends on the goals you seek to achieve. See customized Facebook examples here.
- Social Media Management – We know you have many business “to-dos” on your plate every day. So, we help alleviate some of the weight by managing your social media engagements online. We can schedule posts, respond to user conversations and feedback, and ensure timely messages, so you never miss opportunities for success.
- Online Reputation Monitoring – Whether you know it or not, the marketplace is probably talking about your business online before you even actively participate in the conversations. Once you start engaging in social media, the real-time discussions only expand and keeping up with and protecting your online reputation becomes more important than ever. At SUCCESSWERKS, we support our clients by protecting your reputation online with cutting-edge software that helps monitor the conversations surrounding your brand, products and services to address customer appreciation and complaints — the moment they happen.
- Blog Development – A compelling blog can open meaningful conversations with your audiences while showcasing your product and service expertise using a video- or text-driven format. But, no matter how potentially effective a blog may be, we also know keeping up with relevant content is time consuming — and many business owners simply don’t have the flexibility to post as frequently as they would like (or should). To support our clients, we not only can create an appealing, engaging and search engine optimized (SEO) blog dashboard, we can provide ghostwritten content, posting management, embedded videos and e-stores. Because we customize every relationship and service, the type of blog you create and our level of participation in its success depends on the conversations you want to share — and how much interaction you want to manage yourself.
- Social Media Dashboard – Monitoring the breadth of your social media engagements can be a full-time job. To help simplify the process, we have created a customizable dashboard for monitoring all your networks, postings, alerts, blogs, etc. with analytics from over 40 different sites. We even integrated email and text marketing into the dashboard with the ability to support multi-level administrator rights for larger enterprise-level management. This invaluable tool helps streamline efforts and maximize results — from one central location.
- Video Production and Distribution – As online streaming becomes increasingly popular, adding video to your online conversations is more important than ever. At SUCCESSWERKS, we offer in-house video production to communicate your message and brand to the world through viral videos, customer testimonials and much more. Whether posting videos on your blog, Facebook page, YouTube or website — or even for marketing purposes at trade-shows and special events — we use state-of-the-art technology to help you create compelling content that visually shares your story, engages your audience and creates results.
- App Development – Let’s face it, the “app” world is only getting started, and as smartphones and tablets allow complete mobility, “having an app for that” will become even more important to your audiences. To help our clients keep up with the pace of app development, we can create iPhone and Android applications for your mobile market, while ensuring the social engagement experience you offer strategically supports your brand — and helps position you ahead of your competition.
- Online Marketing – At SUCCESSWERKS, we believe the most effective social media campaigns depend on a solid online marketing plan backing up your efforts. To provide our clients with the best service value, we partner with seasoned marketers, brand writers, content creators, search engine experts and web developers to extend your digital footprint, retain brand consistency and ensure your offline and online strategies remain inline.
Social Media Training
Identifying your social media strategy and developing your toolkit is only part of the online-engagement puzzle. Ensuring your employees understand the purpose and strategy behind your engagements is essential to supporting your campaign’s success — so, we empower our clients with social media training that speaks directly to your company’s needs. In fact, SUCCESSWERKS began as a training company, and we remain dedicated to providing hands-on instruction to businesses, associations and organizations nationwide. The social and new media landscape is always evolving, and we are passionate about helping our clients understand the tools and strategies behind the conversations. We can support you with the following social media training services:
- Staff Training – We can train your staff to help manage your social media strategies or even take over the campaign entirely. Depending on your team members’ abilities, our training engagements may take weeks or months to help them make a successful transition. And as social media tools and technologies change, we can even create an ongoing support program to ensure your employees continue successfully working within a Kaizen [LINK TO KAIZEN PHILOSOPHY] social media and business environment.
- Sales Team Training – Social networking is increasingly critical to your business development. To ensure your sales teams continually seize the opportunities they need for success, we can provide hands-on seminars that help:
- Identify their online sales verticals, horizontals and markets.
- Develop strategies for fostering online sales relationships.
- Land the referrals, introductions and business intelligence your company needs to strategically increase sales.
- Public Training – Our speaking engagements go beyond addressing a company’s internal social media needs. SUCCESSWERKS’s founder, Nhat Pham, frequently serves as the keynote speaker on social media for a variety of programs, catering to an array of professional markets. If you run a professional association or organization and need a compelling speaker for educational sessions, we suggest inquiring about our Public Training programs. The topics we present vary depending on your audience’s needs, and we can easily customize a program to specifically address your unique objectives.We have provided Public Training services to the following professionals:
- Professional Speakers
- Consultants
- B2B Sales Professionals
- Marketing Directors
- Executives
- And more!
Training topics include but are not limited to the following:
- Social Media ROI: Getting Above the Noise
- Social Networking 3.0: From Contacts to Contracts
- Social Media Best Practices: Getting Real Results
