Location, Location, Location!
Location based Social media such as Foursquare, Facebook Places, and Gowalla are great ways to connect with consumers directly. All of these services have rewards and incentive to bring your customers into your businesses social circle. Deals on food, services, or products for the reigning Mayor or frequent check in’s would be a great way to get your name out to not only your current customers, but open up a world of new customers to you.
This is even more important for small businesses, to really get a feel of who your social market is. The following video includes some good advice as to why Location Based Media is important for business owners.


