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Social Media ROI: #HowdoIBuildmyBrandoffthis stuff CGT10

Here is presentation from Consumer Goods Sales & Marketing Summit 2010

Video is bit shaky but useful to understand slides.

We gave our professional videographer the day off,  so Kelly had to do the

best she could sans tripod.

Will have transcription later next

Be Top-of-Mind on Social Networks: 7 Ways to Add Value!

In Social Networking the key to being top-of-mind is adding value.   Many turn

away from these tools because they are feel it is only about mundane trivial things.

You can really contribute to the conversation by posting simple things:

1. Articles pertaining to your topic

2. Links to posts from your blog

3. Asking for feedback from others (Trust me, they will be happy to give it to you)

4. Comment when you can be of help

5. Connect people who may have common interest or needs

6. Promote this good causes or those who should deserve attention (Be Sincere,

don’t just pick up a cause if you don’t believe in it)

7. Post things that may brighten up someone’s day. A Quote or an uplifting or

funny video if it’s appropiate

We will have more ways to add value to your posts, conversations and networks

in upcoming updates.

Do you have 3 AM Relationships in your networks?

A long-time and 3AM of mine friend of mine just wish me “Happy Birthday” via Twitter.

What 3AM Followers are you creating?

Which emphasized to me again which is, these social networks are about relationships. Even more importantly the depth and not just the breadth of those relationships.

3AM means who can you call at 3AM and feel comfortable doing so. No hesitation. Essentially folks you would do anything for and they would do anything for you. People who if you flew into town would have to go see if it was business or not.

The real questions:

Who do you want to meet to create those relationships?

Who wants to create a 3AM relationship with you?

What value are you willing to invest into this to elevate this to a 3AM relationship?

Remember, these types of relationship doesn’t happen overnight. You can only have but so many 3AM relationships. You may have some 9-5 or some 10PM, but the point is we are building relationships and in a world of thousands of followers, the question is “are you building any meaning to these friends, followers and connections?”